Marks & Spencer opens its newly revamped Seef Mall store
~Inspiring interiors and quality stylish fashion await Bahrain shoppers~
Manama, Bahrain, October 13, 2013: Marks & Spencer, the iconic leading British retailer on Thursday re-opened its much awaited 21,000 sq. ft. refurbished store in Seef Mall, to debut brand new interiors and the latest autumn 2013 collection. The store is converted into a spacious space to coincide with Marks & Spencer’s new concept store drive. The selection premiered at the store offers confident style, innovation and exceptional quality designs at fantastic value whilst focusing on the current fashion trends for men, women and kids.
Following a traditional ribbon cutting ceremony led by the Managing Director, John Cooper and Store Manager, Muneera Ebrahim, the new Marks & Spencer store welcomed enthusiastic shoppers and media to experience pleasant interiors and extensive product offering. Contemporary design, trendy windows, extensive product display, clear signage, fashionable colours and are the key features that turn this M&S store into an international shopping ‘experience’.
At Marks & Spencer, we invest in the quality and style of our products and have reinvigorated the look and feel of the store. We hope that these changes help us deliver exactly what our customers want and expect from M&S – high quality, quality fashion, innovation and world class customer service" he added.
Autumn Collection 2013
Women can celebrate the season in style with Marks & Spencer’s sub brands i.e. M&S Collection, Autograph, Classic, per una Indigo. While men can definitely wear the autumn hues with confidence by stocking up on essentials from Blue Harbour, North Coast and Collezoine. The new store has defined brand areas that reflect the uniqueness of the different sub-brands, so customers can quickly identify which best suits their style and taste.
John Cooper, Managing Director at Marks & Spencer Al-Futtaim commented: “Showcasing a new, directional signature style, Marks & Spencer, presents elegant, accessible pieces with flattering silhouettes in varied prints and designs at affordable price-points. From elegant, retro-inspired glamour to softly androgynous, minimal tailoring, the new range most certainly brings a fresh feel to autumn dressing. With a wide range of offering, Marks & Spencer aims to be the lifestyle complement choice of Middle east”.
The overarching mood of womenswear range for the new season is one of confident femininity, celebrating the female form in flattering fit and design, bringing several strong trend directions into play.
From elegant prints and pattern to embellishment and luxe leather, the wide collection celebrates this season’s key trends for all occasions. This is the season to embrace texture and experiment with a more decorative approach to fabrication.
With such a distinctive array of contemporary trends, the Autumn 2013 collection is all set to revitalise the way we dress and inspire an exciting change to our wardrobe.
The different trends of the season really bring out the best of what Marks & Spencer’s Autumn 2013 collection has to offer.
Every season, M&S Collection personifies elegance in timeless hues, Autograph range embodies luxury and sophistication, per una collection reflects feminism and vibrancy whilst Indigo collection encapsulates the casual cool look. The gorgeous M&S lingerie section displays beautiful basics, indulgent matching sets and pretty shapewear - perfect for every occasion.
Within M&S Menswear range, Collezione is inspired by all things Italian with attention to detail in every suave, stylish piece, whilst intrinsically masculine, sports-inspired Blue Harbour reflects understated, relaxed style. Reboot your wardrobe this season as M&S Man features best in class style and perfectly edited pieces. The North Coast collection offers rugged, relaxed men’s clothing that will ensure you still look good in your downtime.
Kidswear is designed for boys, girls and babies; there are many fantastic options in Autograph, Petit Bebe and Limited collections.
The store’s clothing collection also feature a host of clever product innovations, for example suits that are fully machine washable and Secret Support™ lingerie which gives women a more flattering silhouette.
In addition, apart from the wide range of clothing catering to men, women and kids, M&S also offers accessories and footwear for a complete stylish look. The new store is a one-stop destination for those seeking timeless fashion as well as a complete range of beauty products to suit their beauty needs.
Designed with customers in mind, the makeover has made the store more inviting, inspiring and convenient to shop with fantastic looking beauty and clothing displays. The new retail format responds to the demands of a sector of young people who are interested in and highly aware of new trends.
Marks & Spencer’s standard setting ethics continue to inspire innovation and design whilst championing the heritage and core values of Marks & Spencer in perfectly edited collections.